Simple for Staff.
Exciting for Customers.
Powerful for You.
VenuePlay only asks your team to do one thing: offer the spin. Everything else happens automatically.
Customer spends
Hits your minimum spend
Staff invite them
"Fancy a spin for a prize?"
They enter details
Name + mobile, opt-in tick
They spin
Everyone wins something
Prize SMS lands
Secure link, 30-day validity
They return
Spend again to claim
Your Minimum Spend. Your Rules.
You decide what qualifies — £15, £20, £25, whatever makes sense for your venue. When a customer hits it, your staff say one thing: "Fancy a spin?" That's the total ask. No vouchers, no paper, no complicated system for your team to manage. The iPad does the rest.
Every Spin Hands You an Opted-In Contact
Before spinning, customers enter their name and mobile number and tick an opt-in box. That's a GDPR-compliant marketing contact, handed to you freely, in exchange for the excitement of a spin. Over weeks and months you're building a direct-to-customer database that no algorithm controls and no social platform can take from you.
A Genuine Random Outcome. Every Time.
The wheel uses a certified random number generator to determine each result independently at the moment of spin. Every outcome is logged automatically with a unique reference, timestamp, and prize awarded — a full auditable record. No result can be predetermined or influenced by staff, management, or us. Every spin is a fair spin.
You control the prize list — a free dessert, 10% off a return visit, a free meal for a headline prize at low probability. Whatever fits your margins. You set it up once and the system handles everything.
A Text They Get Instantly. A Prize They Can Only Claim In Person.
The moment the wheel stops, the winner gets a text message — typically within seconds. It reads something like:
When they tap the link, a countdown timer starts. They have a short window to show it to staff before the link expires. The link is locked to their device — it cannot be forwarded to a friend and used on a different phone. No fraud. No sharing.
A Deadline You Control. A Reason to Come Back.
You decide how long the prize is valid for — a few days, a week, a month, or longer. You also set when it becomes valid from — so if you want the prize to activate from the next day rather than immediately, that's your call. The delay prevents someone spinning and immediately walking to the counter. The deadline creates the urgency to return.
When that validity window ticks, customers act. They come back to redeem it, and they spend again when they do. They didn't come back to eat nothing — they came for the experience. The prize is the hook. Their spend on the day is your profit.
One Message a Month to Your Entire Customer List
Every spin grows your opted-in SMS list. Once a month, you can send that whole list a direct text — a quiet Tuesday promotion, a new menu, a seasonal event, a last-minute offer. 98% of texts are opened, most within 3 minutes. You're not hoping the algorithm shows your post. You're landing in their pocket.
This is VenuePlay running live at a venue. Prizes are set by the venue owner, the wheel colours match their brand, and the logo sits top-left. Every spin is a different experience — and every spin builds the database.
Everything is Configurable.
Nothing is Fixed.
VenuePlay isn't a one-size-fits-all product. A fine dining restaurant and a seaside café have different prizes, different margins, and different customers. The system adapts to you.
Number of Prizes
Choose between 2 and 10 prizes on the wheel. Keep it simple with 3 tiers, or fill it with variety. The more prizes, the more excitement — but the harder it is to control your margins. We'll help you find the right balance.
Prize Odds
Each prize has a configurable probability — from Common (appears frequently, most spins land here) to Rare (low probability, big headline prize). Your free cocktail can be rare. Your 10% off can be common. You control the exposure on every prize.
Prize Validity Window
Set how long each prize is valid for — a few days, a week, 30 days, longer. Short windows create urgency. Longer windows are more generous and suit venues with less frequent visitors. Your venue, your call.
Valid From (Delay)
Decide when the prize activates. Set it to valid from the next day — or even next week — so customers can't spin and immediately walk to the counter. The delay enforces a genuine return visit rather than an instant redemption.
Your Branding
Upload your venue logo and it sits top-left on the wheel screen — exactly as your customers see it. Wheel segment colours are fully adjustable to match your brand palette. It looks like your product, not ours.
Custom Data Collection
By default the wheel captures name and mobile. If you need additional information — date of birth for age verification, email address, table number — custom fields can be added to the entry form at setup.
Want to See It Running Live?
We'll walk you through the whole thing in 20 minutes — show you a real spin, send a prize SMS to your phone, and help you work out your prize structure.